Client service matters.

It’s the work that matters. Agencies are judged by their creative work and not much else. So what does client service have to do with creative?


Lots. Great work entails risk. People take risks with those they trust. Without the client’s trust agencies will do good, safe advertising and nothing more. How to build that trust is another post. But it’s not through a credit card. It’s about adding value at every stage of the process. Because if you’re not adding value what exactly are you doing?

The visual below is from one of the few books on the matter, The Art of Client Service.



See more of my opinions on client service and advertising

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