Clients must have their house in order before we can do our job.

As marketers we’re asked to solve problems – to provide solutions to challenges faced by our clients. We dig deep on the company, the industry and the consumer. We try to understand why the client is relevant to the consumer, or why they’re not. We craft brand documents and tactical plans, build websites and implement campaigns.

But none of the work we do matters if product quality is inconsistent, stores are dirty, delivery times are too long, or customer service sucks. And that’s why it’s our job to get the client’s house in order. Have the frank talk. Unearth the barriers to your client’s success. Are they willing to make the changes to get were they say they want to go? Find out upfront.

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