We are consultants.


We aren’t order takers. We aren’t in customer service. We tell people what they need to hear, not what they want to hear. But we do it because we genuinely care about our client’s business, their employees and customers. We believe strategy can create innovation – and innovation can create growth and prosperity. We want to do work that matters. This is the mantra.

Which leads to the question posed in the video above – ‘What would you say you do here?’ Hint: Don’t say ‘I have people skills’.


See more of my opinions on client service and advertising http://jonduke.posterous.com/tag/advertisingblog


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3 Comments Add yours

  1. Shirt Guy says:

    Love the video clip, great way to introduce your take on the consultant biz!

  2. Matt says:

    Haha, I get what he does! That’s part of my job! Minus the fact that he’s probably not a programmer.The customers talk to the sales people (secretaries) who sell the software, tell them what they don’t like and make suggestions. The secretaries come back to me and tell me what the customers told them. I then find out exactly where, what, and how these changes will be made. Then I go to the programmers and tell them the suggestions. We review it and decide what official changes are going to be made.. and then I, a programmer/consultant, help implement those changes with the other programmers.

  3. Jason Chase says:

    The sad thing is that in the world of information science some people are responsible for the English to English translating. It takes a certain type of person with great soft skills to be able to translate what customers want into something the software engineers can understand and vice-verse.

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