By replying to that email, text, tweet or wall post we’re missing out on real conversations with people in the same room as us. And worse – we’re each saying ‘I’m more important then you’. It’s time to reel it back in and connect with the people that matter in our lives. Advertisers are picking up on the growing need to disconnect and get off the grid. The 2009 GoRVing campaign featured the broadcast spot above. ‘Never confuse the devices that connect us with the moments that keep us together.’ Good advice. So turn your BlackBerry or iPhone off tonight. No one will die and nothing will catch fire.