The Medium Independent Idea

Below is one of the best explanations I’ve found of the types, or perhaps progression of integrated campaigns. Central to the explanation is the concept of a medium independent idea. This type of idea comes from one cultural insight that is executed differently across various mediums.

The pages above are an excerpt from the ebook Oh My God What Happened and What Should I Do? from the folks at Innovative Thunder. The book recaps the innovations from the 1970s to today that formed the basis for the digital era and what it all means for us advertising folks. To download the full book visit the site or buy the paperback.

2 integrated advertising campaign3 integrated advertising campaign


One Comment Add yours

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s