takeCHARGE combines the expertise and customer reach of Newfoundland and Labrador’s two electricity utilities: Newfoundland Power and Newfoundland and Labrador Hydro. They work together to bring energy efficiency awareness and rebate programs to everyone in Newfoundland and Labrador.
We helped takeCHARGE develop an approach to communicate their revamped insulation and programmable thermostat programs. Building on existing awareness we needed an approach that helped home owners realize the savings potential, and urge them to action.
The campaign was well received by the marketplace with campaign business objectives being achieved.