Debunking the Millennial Myth

This report by LoyaltyOne demonstrates the substantial differences within this demographic cohort and illustrates how data can support behavioural segmentation with greater effectiveness that simple demographic audience groupings. It highlights three key myths about millennials:

  1. Millennials are marketers’ most valuable demographic
  2. Millennials have different needs and expectations
  3. Millennials are a cohesive group

Screen Shot 2018-08-28 at 2.04.31 PM.pngPDF: Debunking The Millennial Myth


Source: LoyaltyOne, U.S Shoppers 

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