takeCHARGE ScallyWags

takeCHARGE is Newfoundland and Labrador’s energy efficiency program. takeCHARGE combines the expertise and customer reach of Newfoundland and Labrador’s two electricity utilities: Newfoundland Power and Newfoundland and Labrador Hydro. They work together to bring energy efficiency awareness and rebate programs to the province. m5 works with takeCHARGE as their agency of record. For the new…

Discovery Centre. Stay Curious.

  We’re all born with an innate sense of curiosity and a desire to understand the world around us. But somehow many of us lose that spark. Life gets in the way. Our routine, our responsibilities. That’s why places like the Discovery Centre are so important. To help us rediscover our curiosity and inspire the…

Registered Nurses’ of Newfoundland & Labrador

Our challenge was to highlight and differentiate the role Registered Nurses (RNs) play in our health care system. Clarity in the role of RNs is important for patients and their families. Our approach was based on powerful storytelling that could clearly position Registered Nurses as medical experts without diminishing the role of other healthcare staff….

Understanding Changes Everything

Approximately 1 in 5 Newfoundlanders and Labradorians will experience mental illness or addictions each year. Stigma causes many of them not to seek help and also deeply affects every facet of their life from education and employment opportunities to friends, family and loved ones. The provincial Department of Health and Community Services has just launched a…

25 Stories of Hope

m5 was excited to jump onboard and support the Choices for Youth Christmas campaign again this year. Our 2012 campaign #realfirstworldproblems, was well received by the community and lead to an 250% increase in donations year over year, plus a ton of awareness for the issue. For those of you who don’t know, Choices for…

#realfirstworldproblems

Choices for Youth assists hundreds of youth in our community as they struggle to meet their most basic needs. For a city that on the surface doesn’t appear to have a significant homeless population, the shelters, food banks, and drop-in services in St. John’s are constantly being stretched to meet the needs of those lacking…

Zippo Hand Warmer

The m5 outdoor campaign for the new flameless Zippo Hand Warmer ran in southern Ontario this past fall. This reusable product produces ten times the heat of similar disposable options. While some retailers such as Mountain Equipment Co-op (MEC) were already carrying this product, awareness among retailers in Canada was low. The objective was to…

Jet Fuel

Jets fever is sweeping Winnipeg and beyond! Just in time for the Winnipeg Jets’ regular season home opener Zippo will be releasing an inaugural edition NHL licensed Windproof Lighter. m5 was thrilled to help Zippo promote the limited release.  True to the Zippo promise this lighter is  Guaranteed for Life. Find me here:

Marine Atlantic – Ahoy! Magazine

Marine Atlantic –  Ahoy! Magazine     This summer Marine Atlantic proudly launched its first onboard magazine – Ahoy!. m5 acts as publisher for this magazine, sourcing articles and photography, managing ad sales and of course branding and layout for Ahoy!. This 48 page, bilingual magazine features content from Newfoundland and Labrador writers on cuisine, scenic drives…

Shut Eye

The revitalization of Marine Atlantic continues. This year they have proudly introduced two modern vessels to the fleet – the MVBlue Puttees and the MVHighlanders. The MV Leif Ericson has undergone a $15 million retrofit to better serve commercial customers. And as of last Saturday the MV Atlantic Vision is running the seasonal North Sydney – Argentia route.    To…