Integrated Planning

Donald Draper had it easy. It used to be that you’d produce a TV spot, spin out a few print ads, buy some media and be done with it. Today, planning is exponentially more complicated, requiring marketing strategists to be Jacks (or Jills) of all trades. It’s all about integrated planning and medium independent ideas….

Duke’s Travels

  2012 was a good year. I was on a planned career break to travel. My adventures took me to the southern tip of South America on a solo trip through Patagonia. Next I spent time exploring Turkey and a few Greek Islands with the woman that would be my wife. The final leg of…

Dreaming

Four years ago I answered a job ad looking for both a do’er and a dreamer. Since that time I’ve been doing both guided by a few great mentors. As a young account executive I had ambition and a willingness to work – but not much else. I learned the advertising business from those around…

Patrick Isaac Duke

My grandfather passed last February. He lived an impressive life and left behind a large loving family. Throughout his years, Paddy lead by example and was truly the patriarch of our family. I’m thankful for the last trip we took together in 2010 to Montreal to catch a Habs game and eat lots of smoked…

Learning

  Everyone is responsible for their own learning. But companies have a vested interest in creating a learning culture. The benefits are clear. But there’s never enough time. Learning falls to the bottom of the list on our daily priorities. Learning requires knowledge coming from somewhere else – whether that’s books or mentors. It also…

Marine Atlantic at HNL

In 2011, it’s a new Marine Atlantic. This year they’re proudly introducing two modern vessels to the fleet – the MVBlue Puttees and the MVHighlanders. The MV Leif Ericson has undergone a $15 million retrofit to better serve commercial customers. And starting this summer the MV Atlantic Vision will be running the Shut Eye on the…

Nora Duke One of Canada’s 100 Most Powerful Women

Last night in Toronto, Nora Duke, President and CEO of Fortis Properties was named to Canada’s Most Powerful Women: Top 100. The annual award, held by the Woman’s Executive Council, celebrates and honours women who are proven achievers in the private, public and not-for-profit sectors in Canada. The keynote speaker for the evening was Arianna…

The CMO and status quo

We’ve all heard the qoute. A business enterprise has two basic functions. Marketing and innovation. – Peter Drucker As agencies we try and make our clients better then they are and perhaps better than they think they can be. But only a senior marketing mind inside the company can create the change required. They’re in…

Be Ready

The above spot was produced by our friends at Zippo US to launch the new outdoor line. Recently I had the opportunity to test the products. In fact I’ve made the emergency fire starter part of my standard kit anytime I hit the trail – even if it’s just for the afternoon. Last weekend I…

Movember

So I’ve shaved my much loved and conditioned beard in favour of what will soon be a moustache. But it’s all for a good cause. Prostate cancer is the most common cancer among men in Canada. But it’s also one of the most survivable if detected early. Movember sees the great month of November (it’s…