Time

Ever notice that the drive back seems shorter than the drive there? Same with hikes. Always faster coming back than going in. Or so your mind thinks. It’s already processed all the sights, sounds and smells, so on the return that work is already done. You’re not perceiving it all for the first time so…

The supplier and the partner

Sometimes I need a supplier and other times I’m looking for a partner. What’s the difference? A supplier– Is there when you need them– Is reliable and consistent in their product and service– Executes your requests flawlessly– Suggests alternatives as issues arise A partner– Comes to you with ideas– Educates you on the things in…

Multiply Your Advertising Investment

Some advertising options have a greater return on investment then others. They have the ability to multiply your advertising investment by a greater factor. Is the risk of these options scaled to the possible reward? If not, select  tactics could be undervalued investment options. Stock traders and M&A brokers spend their whole career looking for…

Mary Brown’s Brand Awareness

Mary Brown’s – Now we’re talkin’ CHICKEN! The challenge: acquaint hinterland Canadian folks with the succulence of Mary B’s chicken. Solution: we embarked on an aggressive outdoor and radio campaign that used humour and strong visuals to contrast Mary Brown’s products with the competition. The artwork was featured on buses, billboards and transit shelters in…