Zippo Hand Warmer

The m5 outdoor campaign for the new flameless Zippo Hand Warmer ran in southern Ontario this past fall. This reusable product produces ten times the heat of similar disposable options. While some retailers such as Mountain Equipment Co-op (MEC) were already carrying this product, awareness among retailers in Canada was low. The objective was to…

Jet Fuel

Jets fever is sweeping Winnipeg and beyond! Just in time for the Winnipeg Jets’ regular season home opener Zippo will be releasing an inaugural edition NHL licensed Windproof Lighter. m5 was thrilled to help Zippo promote the limited release.  True to the Zippo promise this lighter is  Guaranteed for Life. Find me here:

Marine Atlantic – Ahoy! Magazine

Marine Atlantic –  Ahoy! Magazine     This summer Marine Atlantic proudly launched its first onboard magazine – Ahoy!. m5 acts as publisher for this magazine, sourcing articles and photography, managing ad sales and of course branding and layout for Ahoy!. This 48 page, bilingual magazine features content from Newfoundland and Labrador writers on cuisine, scenic drives…

Shut Eye

The revitalization of Marine Atlantic continues. This year they have proudly introduced two modern vessels to the fleet – the MVBlue Puttees and the MVHighlanders. The MV Leif Ericson has undergone a $15 million retrofit to better serve commercial customers. And as of last Saturday the MV Atlantic Vision is running the seasonal North Sydney – Argentia route.    To…

Marine Atlantic at HNL

In 2011, it’s a new Marine Atlantic. This year they’re proudly introducing two modern vessels to the fleet – the MVBlue Puttees and the MVHighlanders. The MV Leif Ericson has undergone a $15 million retrofit to better serve commercial customers. And starting this summer the MV Atlantic Vision will be running the Shut Eye on the…

Mary Brown’s Brand Awareness

Mary Brown’s – Now we’re talkin’ CHICKEN! The challenge: acquaint hinterland Canadian folks with the succulence of Mary B’s chicken. Solution: we embarked on an aggressive outdoor and radio campaign that used humour and strong visuals to contrast Mary Brown’s products with the competition. The artwork was featured on buses, billboards and transit shelters in…